A Copywriter's Logbook

Tools of the trade

I’m a procrastinator. So much so that when I decided to have a new blog this was the post I thought of first. Then I wrote another post and decided that this one would soon follow. It did, about 2 weeks after my initial prediction. Why am I confessing to this? Because it serves a point about having the right tools for the job.

Keep reading

Getting it together

Here it is, after being ‘sort of’ away from the blogsphere in the writing sense of the absent status, I’m back. “Why?” - might you ask (if you cared enough to)? The answer is simple: it feels right. And as I’m digitally penning this introductory post, I’m having my new website built.

Keep reading